Toymods Car Club Inc: General Car Talk => Promo Video

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Satoshi
Forums Junkie

Location:
Adelaide
Registered:
August 2003

Re: Promo Video - what do you think?

Sun, 19 September 2004 18:35

Southo wrote on Mon, 20 September 2004 03:03

Simon,
I have filmed, edited and produced quite a few very successful promo and sponsor videos for lots of different sports from including rallying, Circuit, Australian Safari Rally and Go Karting, as well as personal promotional videos for people applying for major international sales positions, product launches and TV commercials and the like, so If I may offer you some constructive comments

(Apologies if what I say happens after the video crashes)

This is a good video compilation display of your skills and how much fun it is, but it does nothing to say to the prospective sponsor - "what's in it for me".

As a prospective sponsor, there are lots of things I want (NEED) to know....
1. How much is it going to cost me ??
2. What benefit will I get either personally, or via my business
3. How can this DIRECTLY help increase my business.
4. Who is this guy driving the car, what does he look like, is he marketable OUTSIDE the car.

You also need to be able to provide facts and figures - stuff like how many of these events there are every year, how many spectators and what are their demographics. why are YOU and YOUR CAR more marketable than the others that you compete against. What type of media coverage can you expect to provide them with - from press releases to tv /video interviews etc..

The video needs a voice over, preferably yours or if you are camera/voice over shy someone that has the confidence to give the video credibility. Having lots of text on the screen makes people skip things or fast forward until the action happens. Use a solid voice over that introduces YOU and your sport and what you are doing that makes you stand out.

Regarding the vision.
I know it's not always easy to get people that can hold a camera steady and are not "zoom happy" - but seriosuly, loose the footage that looks very amature - it does not help to promote the sport as professional. Try and chase up some footage from the events filmed by the professionals and see if you can use that. Or invest in a good tripod and someone really smooth with the camera that enhances the action.
Voice overs explaining how the competition is won or lost, what the judges look for etc are all great to include. Also, lots of crowd pictures - I noticed in one section there were thousands of people spectating - this is who will be seeing the signs on the car - so make sure the sponsors are aware they are there, give average numbers and ages, demographics etc.

Whilst it would be great to get Car product companies to sponsor you, and having Toyota, Bridgestone, TRD and Mobil on the side of the car would be cool - think outside the square at the age group and buying potential on those that attend these events - Look at clothing labels or stores that target this market, sports drinks, soft drinks, fast food outlets etc -

lots more I could add, but it's 3.30am...
Bed time for me.....

wow...good tips, u really made me think outside the square.. good karma for u.. Smile

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