etch primer never needs thinning but if yor spray gun is a very small nozzle then you can add 25ml/ltr.
etch primer is not supposed to come out runny! did you shake it well and stir it? cause the stuff sinks to the botom heaps quick and its probably been sitting at the shop for months too
when you open the can it should look like a grey/yellow colour
when sprayed it is a dark grey colour and very very rough.
once sprayed you do not rub it back at all but spray primer straight on top.
when spraying etch primer you only need 1-2 light coats, its supposed to be dust coated on not sprayed on like primer