the Turbo AWD Camry is a simlar concept to the SS Commodore.. its now so daddy can go out and be a weekend warrior with his Sporty family car, while still gettign the same comfort and gayness of a family car.. the SS is the same its exactly the same as the 6 cly version so mummy can still put he 2.5 kids in teh back etc and take htem to soccer or watever they do but then on the weekend they can Unleash hte besat.. really they are doing it to increae camry sales, its not like they are putting as much effort in to develop a new car its just a new drive system and a turbo.. the XR6 Turbo is another good example.. but i won't keep going. something like the new supra is an example of Toyota trying to compete with other sports cars... simple making changes to an exsisting model isn't changing the market to compete with another type of car.. its just to increase sales on that model by aiming it at the same market just with a few treats hidden to make it look "NEW"