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Location:
Brisbane
Registered:
May 2002
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Re: New MX820
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Tue, 07 June 2005 03:40
 
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| shovelnose wrote on Mon, 06 June 2005 13:41 |
The R32 and ST205's were overpriced. If Nissan and Toyota were not greedy and had them at a reasonable price then they would have sold more.
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In the case of the R32, Nissan kept dropping the price because no-one was buying them. They brought 100 cars in and they were sitting in car yards going nowhere. In the end they were being sold at a loss just to get rid of them, and the whole exercise was a huge financial loss for Nissan. Yes of course they would have sold more if they dropped the price even more, but if they're not going to turn a profit why would they do that?
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For every failure there is a success. Toyota sold the Cressidas here for years and did very well because the asking price was realistic. It seems that all that is too hard now.
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Or, the economic climate was different in the 80's.  Sales of the Cressida, Crown and Supra steadily dropped in the late 80's and early 90's as the Yen got stronger and the cars became more expensive. Eventually they became unprofitable and the inevitable happened. Simple economics at work here.
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The Australian public can be bloody stupid. They 'apparently' won't fork out "that sort of money" for Japanese cars yet willingly fork out big $$ for ANY european car, even if it is a shitty Alfa/Saab/Volvo/Peugeot with ugly styling, flawed dynamics/quality and questionable resale. 
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The buying public is fickle, that's for sure. Why do you think Toyota stopped bringing in "prestige" cars but re-introduced them a few years later with Lexus badges? Same cars, different public perception - and it worked like a charm. You can be sure that if the X body Toyotas ever land here they'll be wearing a Lexus badge - people still won't buy an expensive Toyota.
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