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shovelnose Regular Registered: June 2003	Re: New MX820 Tue, 07 June 2005 12:30 Norbie wrote on Tue, 07 June 2005 13:40 [In the case of the R32, Nissan kept dropping the price because no-one was buying them. They brought 100 cars in and they were sitting in car yards going nowhere. In the end they were being sold at a loss just to get rid of them, and the whole exercise was a huge financial loss for Nissan. Yes of course they would have sold more if they dropped the price even more, but if they're not going to turn a profit why would they do that? Maybe if they priced it at the level if the TT RX7 (around $80K) sales would have been more energetic. Norbie [Or, the economic climate was different in the 80's. Sales of the Cressida, Crown and Supra steadily dropped in the late 80's and early 90's as the Yen got stronger and the cars became more expensive. Eventually they became unprofitable and the inevitable happened. Simple economics at work here. That may be so, but everyone else kept selling luxury models in that climate. Why was Toyota's supposed economies of scale and industry beating efficiencies not able to mitigate against this climate? Norbie The buying public is fickle, that's for sure. Why do you think Toyota stopped bringing in "prestige" cars but re-introduced them a few years later with Lexus badges? Same cars, different public perception - and it worked like a charm. It wasn't the "same cars" except for the ES300. Lexus was instigated more to have a premium brand so they could earn higher margins in the BMW/Merc prestige segment, rather than do simple badge engineering of regular Toyotas-the ES300/Camry obviously being the obvious exception. Whether it worked like a charm is debatable. You don't see thousands of Lexus on the road. Of couse Lexus has not been a failure by any means but for Toyota Australia and for most other markets it is all about margin and not volume. I beleive that whatever the economic climate wold have been, they would still have introduced Lexus. It wasn't a reaction to the rising Yen, although of courze trey took advantage of that when it happened. Norbie wrote on Tue, 07 June 2005 13:40 [You can be sure that if the X body Toyotas ever land here they'll be wearing a Lexus badge - people still won't buy an expensive Toyota. I can be sure that something like the X body will never come here. gianttomato wrote on Tue, 07 June 2005 14:09 You can't extrapolate the price of the then new car from the bunch of drift damaged 15 year old shitboxes that litter our roads Who said I was extrapolating? I never said Nissan should have sold the R32 for $40K [Report message to a moderator]

	Subject	Poster	Date
	New MX820	peeack	Sat, 04 June 2005 16:10
	Re: New MX820	ae86drift	Sat, 04 June 2005 16:30
	Re: New MX820	rvrolla	Sun, 05 June 2005 12:33
	Re: New MX820	Norbie	Sun, 05 June 2005 12:42
	Re: New MX820	shovelnose	Sun, 05 June 2005 12:59
	Re: New MX820	peeack	Sun, 05 June 2005 13:32
	Re: New MX820	shovelnose	Sun, 05 June 2005 12:50
	Re: New MX820	Norbie	Sun, 05 June 2005 12:58
	Re: New MX820	shovelnose	Mon, 06 June 2005 03:41
	Re: New MX820	Norbie	Tue, 07 June 2005 03:40
	Re: New MX820	Camry_omega	Tue, 07 June 2005 04:01
	Re: New MX820	shovelnose	Tue, 07 June 2005 12:30
	Re: New MX820	gianttomato	Tue, 07 June 2005 04:09
	Re: New MX820	CrUZsida	Mon, 06 June 2005 01:01
	Re: New MX820	peeack	Tue, 07 June 2005 16:44
	Re: New MX820	CrUZsida	Wed, 08 June 2005 00:28
	Re: New MX820	stradlater	Wed, 08 June 2005 03:49
	Re: New MX820	justcallmefrank	Wed, 08 June 2005 03:57
	Re: New MX820	CrUZsida	Wed, 08 June 2005 03:57
	Re: New MX820	Norbie	Wed, 08 June 2005 04:42

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