Author | Topic |
Location: Brisbane
Registered: February 2003
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Re: Whats the go with sponsors
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Tue, 07 June 2005 13:49

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there is no such thing as a free lunch - sponsorship means you represent the business and its name.
it's advertising - they give you money in return for something- sort of like prostitution 'cause you're putting out for cash.
seriously now, you promote that business because it thinks it can get value out of the name appearing on your car.
That value could be direct sales resulting from brand-name recognition or just the association with values that the driver and car represents. The very act of sponsorship can also been seen as returning something to the community or a particular interest group.
To give example, at the ARC/QRC event at imbil, cars were cleaned at each service break (4 per day of about 30 min each) so when they went out onto the track, sponsors badging was clearly visible and the sponsors names could be associated with a car that looked clean, neat and competitive. The factory teams do this likewise so any tv appearance portrays the car in a positive light and any branding is clearly visible.
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| Subject | Poster | Date |
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Whats the go with sponsors
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ndgcpr | Mon, 06 June 2005 06:26 |
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Re: Whats the go with sponsors
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Smokey228 | Mon, 06 June 2005 07:13 |
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Re: Whats the go with sponsors
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EldarO | Mon, 06 June 2005 07:55 |
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Re: Whats the go with sponsors
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MR 1JZ | Mon, 06 June 2005 08:14 |
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Re: Whats the go with sponsors
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EVOSTi | Mon, 06 June 2005 08:16 |
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Re: Whats the go with sponsors
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ndgcpr | Mon, 06 June 2005 11:11 |
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Re: Whats the go with sponsors
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MR 1JZ | Tue, 07 June 2005 14:44 |
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Re: Whats the go with sponsors
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Dr_Love | Tue, 07 June 2005 13:38 |
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Re: Whats the go with sponsors
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thechuckster | Tue, 07 June 2005 13:49 |
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Re: Whats the go with sponsors
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STR8 2.8 | Tue, 07 June 2005 14:33 |
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Re: Whats the go with sponsors
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Mookie | Tue, 07 June 2005 13:51 |
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Re: Whats the go with sponsors
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jonchai | Tue, 07 June 2005 14:43 |
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Re: Whats the go with sponsors
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RWDboy | Tue, 07 June 2005 15:05 |