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thechuckster
Forums Junkie


Location:
Brisbane
Registered:
February 2003
 
Re: Whats the go with sponsors Tue, 07 June 2005 13:49 Go to previous messageGo to previous message
there is no such thing as a free lunch - sponsorship means you represent the business and its name.

it's advertising - they give you money in return for something- sort of like prostitution 'cause you're putting out for cash.

seriously now, you promote that business because it thinks it can get value out of the name appearing on your car.

That value could be direct sales resulting from brand-name recognition or just the association with values that the driver and car represents. The very act of sponsorship can also been seen as returning something to the community or a particular interest group.

To give example, at the ARC/QRC event at imbil, cars were cleaned at each service break (4 per day of about 30 min each) so when they went out onto the track, sponsors badging was clearly visible and the sponsors names could be associated with a car that looked clean, neat and competitive. The factory teams do this likewise so any tv appearance portrays the car in a positive light and any branding is clearly visible.
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SubjectPosterDate
Read Message   Whats the go with sponsors ndgcprMon, 06 June 2005 06:26
Read Message   Re: Whats the go with sponsors Smokey228Mon, 06 June 2005 07:13
Read Message   Re: Whats the go with sponsors EldarOMon, 06 June 2005 07:55
Read Message   Re: Whats the go with sponsors MR 1JZMon, 06 June 2005 08:14
Read Message   Re: Whats the go with sponsors EVOSTiMon, 06 June 2005 08:16
Read Message   Re: Whats the go with sponsors ndgcprMon, 06 June 2005 11:11
Read Message   Re: Whats the go with sponsors MR 1JZTue, 07 June 2005 14:44
Read Message   Re: Whats the go with sponsors Dr_LoveTue, 07 June 2005 13:38
Read Message   Re: Whats the go with sponsors  thechucksterTue, 07 June 2005 13:49
Read Message   Re: Whats the go with sponsors STR8 2.8Tue, 07 June 2005 14:33
Read Message   Re: Whats the go with sponsors MookieTue, 07 June 2005 13:51
Read Message   Re: Whats the go with sponsors jonchaiTue, 07 June 2005 14:43
Read Message   Re: Whats the go with sponsors RWDboyTue, 07 June 2005 15:05
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