The badge is.. not quite complete? It's lacking something..
When I first saw the ad (my eye site is not that good) I was looking at the car and trying to look at the badge and I thought it was the Lexus badge and I was thinking hey this car looks alright. When it turned out to be a Hyundai I was pretty surprised.
The new Tiburon is set to be a 6 cylinder rear-drive so maybe they are getting their act together.