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Location:
Pine Rivers QLD
Registered:
April 2005
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Whats the go with sponsors
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Mon, 06 June 2005 06:26
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Hey just wondering what sponsors can do for you. Do you have to be a full fledged, mad, sick mate, racer? Or can you get stuff cheap if you let them put a stickers on your car?
And do you just go round and ask people if they are interested or what?
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Location:
Sydney
Registered:
January 2005
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Re: Whats the go with sponsors
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Mon, 06 June 2005 07:13
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well, they arent exactly gonna sponsor you if you'll make em loook bad. u gotta be okay, and enter a decent amount of races for them to acknowledge you. then u gotta prove urself.
then when/if they do except u, u gotta meet a minimum requirement of races so to say. like if htey say u gotta do at least 4 races this season, u have to do those four. they may even ask u to enter specific races n stuff...
this is wat i know, but it could always be differnt.
it really depends wat sorta sponsor ur goin for, and then from there its at their discretion.
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Location:
Perth, WA
Registered:
December 2004
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Re: Whats the go with sponsors
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Mon, 06 June 2005 07:55
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havent you ever played need for speed underground 2!?!?!?
man, get with the times 
Eldar.O.
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I supported Toymods
Location:
Adelaide
Registered:
July 2004
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Re: Whats the go with sponsors
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Mon, 06 June 2005 08:14
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sponsors gave me a $1100 clutch for $250 and cooler piping and exhaust, and nitrous kit and fuel ump for free...
basically you have to prove you can promote thier company and kiss a little ass, its not hard, but you have to be in some form of motorsport, not many people will sponsor you for posing
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Location:
cambo
Registered:
May 2002
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Re: Whats the go with sponsors
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Mon, 06 June 2005 08:16
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making a video is an alright idea, maybe show them some evidence that you can consistantly finsh in the top of the field.
a guy i know use to rally RX3's years ago, he made an in-car video of them going nuts through the bush and sent it to a few places, got a few sponsors.
also depends on what events your doing and what you want from the sponsors. i mean if its something like drifting you might be able to get a shop to give you their second hand tyres or a good discount on new tyres for some signage.
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Location:
Pine Rivers QLD
Registered:
April 2005
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Re: Whats the go with sponsors
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Mon, 06 June 2005 11:11
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Mr 1JZ's competition was the reason for this post. i don't race or anything (yet maybe) but i was just curious. Thanks. So i just do a "full sick" burnout video and send it around lol.
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Location:
Brisbane
Registered:
January 2005
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Re: Whats the go with sponsors
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Tue, 07 June 2005 13:38
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i have no experience whatsoever with this (so im probably way off the mark) but i understood it to be that if you owned a fairly common car that was "known" (whether that be because you cruise around all the time, or you race or whatever) then sponsors are far more likely to be interested in giving you nice prices etc.
the reason for the common car is that there is no point advertising on some car that nobody else has, because theres no point.
ie if you owned a full sik 33 line wif da massif wings and all da boom boom and da bitches know who you is, den sponsors may sponsor you because all da uver bruvas are gunna want da shit dat you haf too.
that was my understanding of it 
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Location:
Brisbane
Registered:
February 2003
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Re: Whats the go with sponsors
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Tue, 07 June 2005 13:49
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there is no such thing as a free lunch - sponsorship means you represent the business and its name.
it's advertising - they give you money in return for something- sort of like prostitution 'cause you're putting out for cash.
seriously now, you promote that business because it thinks it can get value out of the name appearing on your car.
That value could be direct sales resulting from brand-name recognition or just the association with values that the driver and car represents. The very act of sponsorship can also been seen as returning something to the community or a particular interest group.
To give example, at the ARC/QRC event at imbil, cars were cleaned at each service break (4 per day of about 30 min each) so when they went out onto the track, sponsors badging was clearly visible and the sponsors names could be associated with a car that looked clean, neat and competitive. The factory teams do this likewise so any tv appearance portrays the car in a positive light and any branding is clearly visible.
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Location:
Tassie
Registered:
October 2003
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Re: Whats the go with sponsors
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Tue, 07 June 2005 13:51
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Do you know anybody who owns a busines ?
That will help you.
I just asked a few ppl who knew me and knew i could drive they said they would hook me up with stickers and free labour plus seling me stuff under cost price.
But it will cost you alot of money to leanr to race and get your cams licence and keep your car going strong and LOOKING GOOD .
It wasn't worth it for me asi didn't have the capital to begin with.
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Location:
Sydney
Registered:
February 2003
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Re: Whats the go with sponsors
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Tue, 07 June 2005 14:33
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| thechuckster wrote on Tue, 07 June 2005 23:49 |
The factory teams do this likewise so any tv appearance portrays the car in a positive light and any branding is clearly visible.
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isnt this also why after an f1 car crashes they try to cover the car over when its towed back to the pits on a truck.
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Location:
Adelaide - Race Central
Registered:
June 2004
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Re: Whats the go with sponsors
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Tue, 07 June 2005 14:43
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your car becomes a PIMP
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I supported Toymods
Location:
Adelaide
Registered:
July 2004
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Re: Whats the go with sponsors
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Tue, 07 June 2005 14:44
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| ndgcpr wrote on Mon, 06 June 2005 20:41 |
Mr 1JZ's competition was the reason for this post. i don't race or anything (yet maybe) but i was just curious. Thanks. So i just do a "full sick" burnout video and send it around lol.
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umm its a little more difficult than that...
you have to be commited to promoting the sponsors product, kiss a little ass, and of course give them good feedback about thier product, for instance I went and spoke to the lads at extreme clutch raving about thier product, rightly so tho, I absolutely love the clutch 
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Location:
South Australia
Registered:
July 2002
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Re: Whats the go with sponsors
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Tue, 07 June 2005 15:05
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I think the thing is that people forget that sponsors aren't just giving you stuff because you are a charity case. It's marketing - they are looking for good value for their marketing dollar. You have to do plenty of work yourself to get sponsors on board and to keep them happy, especially if you are looking for major sponsorship.
You will undoubtedly have to be involved in some kind of motoring activity with high exposure, drags, racing, show cars etc. It's reasonably rare that a workshop will sponsor a street car on any level - aside from maybe a slight reduction in labour costs.
Basically - you have to figure out a way to 'advertise' their product, and then try to pitch your services to them (marketing or otherwise). Whether it be by signage on a car, passing out flyers about your car and your sponsors at events, helping organise promotions at events for them (pit lane display, or a stand at the event etc), by getting them on TV, the radio etc - using their corporate name for your team and making sure it's said every twenty seconds on TV having promo days for their corporate suits etc.
If you want big sponsorship, you have to approach it like a marketing exercise, get as much info as you can on the motorsport that you are in - about crowd attendance, TV/radio coverage, demographic of the spectators etc, how much of their money you need and what it buys them blah de blah.
If you want small sponsorship - just ask and they'll probably do most of the numbers etc for you and what you get is more at their discretion than yours. It does help if you personally know people in the business or the business owners.
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