looks like a US site to me. when i was at auto barn yesterday they had the same model that was ex demo for $399.
what i do know is that it cost me $450 less than a year ago from there.
as if yous guys are compairing it to an item that is in US dollars, convert it and add shipping and see whats cheaper. let the guy sell his gear and if you can get it new for 299 why dont you get it then?? The cheapest alpine deck ive seen retails for about $499+. Alpine isnt the sound 4 gear are guys are compairing the price too.
The advertisment might be either a run out model or even a ex demo.