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Location: Darwin -> Perth
Registered: May 2002
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OT: Disposable DVDs
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Thu, 29 May 2003 15:12
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Surfing the net and stumbled upon this
Multimedia Industry News 2003-05-22
DISNEY DVDS TO SELF-DESTRUCT
Consumers are to be offered disposable DVDs that are rendered useless 48 hours after they open the package.
The Buena Vista Home Entertainment division of Walt Disney Company will test the novel product, branded EZ-D, in test markets from August. EZ-D incorporates a 'flexible time play' technology, developed by New York-based Flexplay Technologies, into a standard DVD. The technology is the result of a two-year collaboration between Flexplay and GE Plastics, which developed a new Lexan resin co-polymer that makes the flexible time play design possible.
The disposable DVD's 48-hour viewing window starts as soon as the disc is removed from its packaging. Consumers can then watch the film as many times as they like before it becomes unreadable in the DVD player. The first films available on EZ-D include The Recruit, Rabbit Proof Fence, The Hot Chick, 25th Hour, Heaven, Equilibrium and Signs. EZ-D is aimed at consumers who find renting films inconvenient.
"This is a great opportunity for us to test consumer receptiveness to this new product in a live market setting," said Bob Chapek, president of Buena Vista Home Entertainment. "We believe consumers will enjoy the benefits of EZ-D without the inconvenience of making extra trips, returning movies and paying late fees."
John Dineen, vice president and global Lexan business leader for GE Plastics, said: "This is exciting new technology that can help revolutionise and expand the DVD marketplace. We are fully committed to maximising this technology globally."
woohoo no more late rentals, but wonder what it will cost?
[Updated on: Thu, 29 May 2003 15:15]
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I supported Toymods
Location: Perth
Registered: August 2002
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Re: OT: Disposable DVDs
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Thu, 29 May 2003 23:33
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a couple of points:
what if by some chance one you buy has already deteriated? what then?
if they think this is going to stop piracy.....
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I supported Toymods
Location: Sutho/Hills NSW
Registered: September 2002
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Re: OT: Disposable DVDs
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Thu, 29 May 2003 23:48
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pfft take me under 48hrs to rip one anywho
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Location: Wollongong
Registered: May 2002
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Re: OT: Disposable DVDs
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Fri, 30 May 2003 00:33
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Think about all the extra garbage this is going to produce. How many millions of plastic discs will be thrown out ?
I'm not a greenie, but stupid crap like this annoys me. It's as if laziness of the consumer is more important than keeping the world a little bit cleaner.
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Location: Darwin -> Perth
Registered: May 2002
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Re: OT: Disposable DVDs
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Fri, 30 May 2003 01:02
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As EvilJack said it is more than enough time to rip it so it won't stop piracy, I think it will is more of a convenience thing which will lead to people having a large pile of expensive coasters sitting on their coffee table over time. It shouldn't be hard to prove that the disk is deteriorated when bought if you take it back asap.
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Location: Parramatta
Registered: July 2002
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Re: OT: Disposable DVDs
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Fri, 30 May 2003 05:50
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i think this is a stupid idea why is the only question i have????
Quote: | It shouldn't be hard to prove that the disk is deteriorated when bought if you take it back asap.
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but why should be have to make an extra trip just for a dvd its at out inconveance us any more ie.. u live 30 mins from where u brough the dvd and there is no chains of that store any closer its min 30mins u are telling me u are going to hope in the car staright away and go that sucks sure u could ring them but again its more money u are spending for nothing!!!
its sucks
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Club Member
Location: Sydney, NSW
Registered: May 2002
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Re: OT: Disposable DVDs
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Sun, 01 June 2003 09:17
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What I don't get is why they would create these??? What purpose would it serve and why woudl someone buy a DVD that only lasts 48hrs???
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