Evans said the TVCs are aimed at building a strong brand connection with consumers that is not so much about horsepower, cup holders and performance."
"It's more about building a relationship with our future customers. It does this by painting a picture of the real Toyota, a visionary, world-leading car company, beyond our traditional image of quality, durability, and reliability."
They can have a relationship with me if they want, but first they have to release the brilliant nextgen ae86